Vegan Psychologist and Activist Clare Mann Discusses Her New Book, “Vystopia”

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Clare Mann is an Australia-based vegan psychologist, communications trainer and animal rights campaigner. She consults with people all over the world to help address the personal and social challenges of being vegan and living in a non-vegan world and is the author of Vystopia: The Anguish of Being Vegan in a Non-Vegan World. 

A bestselling author of many other titles, Clare runs public and in-house training programs in communication, team-building and ethical leadership for corporations, SMEs and animal rights organizations in Australia, and regularly appears on TV and in the press. 

An experienced keynote speaker, Clare is regularly sought out to present at vegan and animal rights conferences, rallies and festivals, and is the co-founder of the Vegan Voices smartphone app, a free 30-day video communications training for vegans.




Imagine everything you believe to be true suddenly shatters. Despite everyday challenges, you’re fairly positive and believe, on the whole, life’s an adventure and people are doing their best. You may hold social justice concerns about people and the environment and when you share these, people champion your efforts

Then one day your life takes a 180-degree turn and you feel you are living in hell, made worse by the realization that 99% of people around you contribute to it through their everyday consumer choices. You feel you’re in Aldous Huxley’s dystopian world of darkness, cruelty, competition, totalitarianism and greed. What happened to your world?

Vystopia: The Anguish of Being Vegan in a Non-Vegan World explores the world of the vegan, whose choices are seen by many as ridiculous or self‑righteous. Vystopia is the normal response any feeling human being should have after discovering the nature and extent of society’s systematized animal abuse. It’s fuelled by the trance-like collusion of non-vegans with a dystopian world they’ve not yet realized they’re part of.

“A powerful book that should be read widely, especially by those in leadership positions.” – Dr Michael Klaper, MD, physician and author

“We must wake the world up to its own cruelty and this brilliant book offers the roadmap.” – Jane Velez-Mitchell, author, journalist, 

“Clare Mann not only masterfully describes the challenges animal advocates experience living in a non-vegan world, but also offers insights into navigating these challenges based on her extensive experience as a vegan psychologist working directly with other vegans. I can’t recommend this book highly enough.” – Casey Taft, Ph.D., Professor, Boston University School of Medicine, Department of Psychiatry

“A useful book that helps us navigate through the challenges and find happiness as vegans in a not-yet-vegan world.” – James Aspey, animal rights campaigner and speaker

Download the “Vegan Voices” App from iTunes

You know how frustrating and demoralizing it is when you can’t get people to understand why you’re a vegan?

Well, what Vegan Voices does is to make communication your strength so the most difficult of conversations become a breeze.

30 Daily Video Lessons by Vegan Psychologist and Communications expert Clare Mann, provide a complete tool-box to skillfully navigate the trickiest of conversations.

Resources Section contains films, articles, books and websites etc on key vegan concerns (social justice, environment, health, speciesism) to support your discussions and easily share.

For new vegans and long-term vegans seeking proven tools to become an expert vegan communicator.

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This show will broadcast live on Friday, August 3, 2018, at Noon to 1 pm PST at 100.5fm CFRO Vancouver Co-op Radio. You can listen to the podcast now!

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