On this show Jackie and Jenni discuss meat industry marketing and later in the show we interview Nick Cooney (author of Veganomics: The Surprising Science on What Motivates Vegetarian, from the Breakfast Table to the Bedroom; Change of Heart; Founder of The Humane League; and the new Director of Education for Mercy For Animals). Nick previously appeared on the show in 2012. To close the show our hosts discuss effective animal advocacy tactics.